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Making new R&D proposals more compelling

Utilization map of making new R&D proposals more compelling

As an example of the Augmented Reality (AR; AR glass) field, we provide contents that can be used to strengthen the persuasiveness of new R&D plans using PatentPia GoldenCompass. If you click on the chain(link) marks that are combined to each item in the above utilization map, the example page will open in a new window.

(Note)Market voice & pain points of new R&D/technology planning

Pain points of technology/R&D planning & strategy establishment

High cost

Planning new R&D or establishing a technology strategy is non-exclusive and costs tens of millions to hundreds of millions of won highly expensive. In particular, when utilizing external experts, the total efficiency of technology/R&D planning and strategy establishment is low due to information loss due to security issues and lack of real-time interaction based on data.

Lack of real-time interaction

Data does not keep up with the speed at which the planner's or strategist's thoughts unfold due to lack of real-time interaction. Seeing the forest for the trees and not being able to drill down to the detailed trees, branches, and leaves.

Lack of supporting data

Lack of homogeneous and heterogeneous supporting data, resulting in a high need to reduce disagreements (deadlocks) at each stage of decision-making based on objective data. Need to increase objectivity and persuasiveness of technology strategy decision-making with diverse data sources such as technology (patents/papers), market, social, etc.

High manual labor

High proportion of manual work, resulting in slow speed. As a result, not able to respond immediately to management directives/requests or events as they occur. As a result, an immediate response system based on integrated sensing/monitoring cannot be established at an early stage. In particular, there is often no strategic immediate response system for market leader's strategic cost investments (patent purchases, M&A/investments, etc.), market risks (patent litigations/trials, etc.), new appearing of new or rising players, etc.

(Note) Execution strategy of whole technology strategy cycle view

Sensing Track

Integrated source-based sensing of rapidly growing and new appearing technologies, people (geniuses, S-level talents, inventors, researchers, top developers) and companies, and anomalous behavior of competing companies, etc.

Analysis Track

Multi-dimensional, real-time, one-click analysis by technology, company, and comparison with researchers - reanalysis and comparison (the speed of thought must be matched by the real-time response of the analytics system)

Execution information track

Need individual execution (M&A/investments, talent acquisition, patent purchases, etc.) for companies, people, IP and R&D targets. Need to minimize friction in decision making for execution based on objective consolidated data.